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Rooh Afza
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Sharbat Rooh Afza

"If you look at its colour, it enchants your heart. If you taste it, you find its flavour enlivening. In fragrance it excels other flowers. In efficacy it is quite an elixir. Its refreshing and invigorating effect is beyond reckoning. A sharbat like Rooh Afza has never been produced, nor ever shall be."

Sa'il Dehlavi
(An eminent Indian Poet)

"Poets have sung its praise. Medical scientists laud its therapeutic values. And the common man loves its refreshing goodness."

It all began in 1907
Sharbat Rooh Afza was introduced in 1907, and was included in the first list of drugs of Hamdard in 1908. The qualities attributed to it at that time were mainly medicinal.

Hakeem Abdul Majeed, the founder of Hamdard India's leading organization devoted to the 'Unani' System of Medicine was led to this formula by his intuitive faculty. No other formula could surpass it in quality, range and efficacy in those days. The almost 90 year old history of Rooh Afza is also a pointer to the fact that no better formula has yet been evolved.

The matchless qualities and merits of Rooh Afza soon brought it to the notice of the people. By its distinctive taste, fragrance and colour it began not only to attract the common people, but also inspired the writers and poets to make it a theme of their creative efforts.

The Name 'Rooh Afza'
It has not been found out yet how the founder of Hamdard came upon the name 'Rooh Afza'. Some think that this name is the product of his mind. Others express the view that it came from some book of ancient myths and legends. Of such books, one is very famous, the 'Masnavi Gulzar-e-Nasim' which was first published around 1254 Hijri. In this book, the name of a character is 'Rooh Afza' who, according to the writer, was the daughter of Muzaffar Shah, the King of Firdaus (Heaven).

'Rooh Afza' was also the name of a weekly, which used to be published from Jaunpur in 1882.

Continue >>

Rooh Afza
The First Processor
Rooh Afza in a nutshell
Uses of Rooh Afza
Research & Development - Recipies from Sharbat Rooh Afza

 

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